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Atmospheric Turn in Culture and Tourism : Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding.
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: sile...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Colección: | Advances in Culture, Tourism and Hospitality Research Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres. |
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| Notas: | 7. Possibilities for and Limits to Designing Atmospheres |
| Descripción Física: | 1 online resource (356 pages) |
| Bibliografía: | ReferencesChapter 4: Describing and Creating Atmospheres; 1. Introduction; 2. From Atmosphere to Atmospherics; 3. The Demand and Marketing Perspective; 4. Atmosphere from the Point of View of the Supplier and the Brand; 5. Space, Place and Time; 6. Place Atmosphere Model; 7. Describing Atmosphere; References; Chapter 5: Architectural Governance and the Coordination of Building Culture: An Exploratory Reflection; 1. Introduction; 2. Building Culture Between Space Optimisation and the Pursuit for Authenticity; 3. Architectural Governance in Five Alpine Regions; 4. Selected Results |
| ISBN: | 1838670726 9781838670726 9781838670702 183867070X |