Understanding Interactive Network Branding in SME Firms

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Koporcic, Nikolina
Otros Autores: Törnroos, Jan-Åke
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2019.
Temas:
Branding (Marketing)
Small business marketing.
Stratégie de marque.
branding.
Sales & marketing.
Business & Economics > Marketing > General.
Small business marketing
Acceso en línea:Texto completo
Descripción
Sumario:Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Notas:7.2.2 Resources of Interactive Network Branding
Descripción Física:1 online resource (177 pages)
ISBN:9781789739770
1789739772
1789739799
9781789739794

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