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30-minute website marketing : a step by step guide /
Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2019.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wilson, Lee, |e author. | |
| 245 | 1 | 0 | |a 30-minute website marketing : |b a step by step guide / |c by Lee Wilson, Vertical Leap, UK. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing Limited, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (201 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on December 16, 2019). | |
| 505 | 0 | |a Chapter 1. An introduction to the website marketing ecosystem -- Chapter 2. Website marketing pain points & fundamentals -- Chapter 3. The role of websites in today's marketing -- Chapter 4. 30-minute actions methodology -- Chapter 5. 30-minute social media marketing (SMM) actions -- Chapter 6. 30-minute search engine optimization (SEO) actions -- Chapter 7. 30-minute content creation actions -- Chapter 8. 30-minute content marketing actions -- Chapter 9. 30-minute pay-per-click advertising (PPC) actions -- Chapter 10. 30-minute conversion rate optimization (CRO) actions -- Chapter 11. 30-minute tips for the wider website -- Chapter 12. Strategic thinking in 30 minutes. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x E-Commerce |x Digital Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 776 | 0 | 8 | |i Print version: |a Wilson, Lee. |t 30 Minute Website Marketing : A Step by Step Guide. |d Bingley : Emerald Publishing Limited, ©2019 |z 9781838670818 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781838670788 |z Texto completo |
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| 938 | |a EBSCOhost |b EBSC |n 2118160 | ||
| 938 | |a YBP Library Services |b YANK |n 16486062 | ||
| 994 | |a 92 |b IZTAP | ||