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Big Ideas in Public Relations Research and Practice /
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing,
2019.
|
| Edición: | First edition. |
| Colección: | Advances in public relations and communication management ;
v. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework
- When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy
- Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video
- Engaging Millennials in the Energy Transition
- The New 'Cat' of the Internet: China's Panda Diplomacy on Twitter
- The Visual Turn: Corporate Identity as an Alternative Public Relations Tool
- Strategic communication beyond organizational purposes: Lessons learned from organized religion
- 'We Don't Need PR Yet': Challenging Misconceptions of Public Relations in the Startup Community
- How Do Public Relations Practitioners Build Social Capital?
- The Big Idea of Employees as Strategic Communicators in Public Relation
- Four News Media Roles Shaping Agenda-building Processes
- Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity