Cargando…

Innovation and entrepreneurship : a new mindset for emerging markets /

The world of business is constantly changing. Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Corrales Estrada, Martha (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000 i 4500
001 on1119583387
003 OCoLC
005 20231005004200.0
006 m o d
007 cr cnu---unuuu
008 190915s2019 enka ob 001 0 eng d
040 |a YDX  |b eng  |e pn  |c YDX  |d YDXIT  |d EBLCP  |d N$T  |d OCLCF  |d UKAHL  |d UKMGB  |d OCLCQ  |d SFB  |d TEFOD  |d OCLCQ  |d K6U  |d NLSHB  |d OCLCO  |d OCLCQ  |d OCLCO 
015 |a GBB9B9455  |2 bnb 
016 7 |a 019456552  |2 Uk 
019 |a 1119635366  |a 1122184123  |a 1126322253  |a 1126779320  |a 1137756555 
020 |a 1789737036  |q (electronic book) 
020 |a 9781789737035  |q (electronic bk.) 
020 |a 9781789737011  |q (PDF ebook) 
020 |a 178973701X 
020 |z 1789737028 
020 |z 9781789737028 
029 1 |a UKMGB  |b 019456552 
029 1 |a AU@  |b 000067268577 
035 |a (OCoLC)1119583387  |z (OCoLC)1119635366  |z (OCoLC)1122184123  |z (OCoLC)1126322253  |z (OCoLC)1126779320  |z (OCoLC)1137756555 
037 |a 9781789737035  |b Emerald Publishing 
037 |a 024F202B-48B6-4CB6-9E9A-443D76A09480  |b OverDrive, Inc.  |n http://www.overdrive.com 
043 |a d------ 
050 4 |a HB615  |b .I56 2019 
080 |a 658 
082 0 4 |a 338/.04  |2 23 
049 |a UAMI 
245 0 0 |a Innovation and entrepreneurship :  |b a new mindset for emerging markets /  |c edited by Martha Corrales-Estrada. 
250 |a First edition. 
264 1 |a Bingley, UK :  |b Emerald Publishing,  |c 2019. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from digital title page (viewed on September 18, 2019). 
505 0 |a Intro; Contents; List of Contributors; Endorsements; Foreword; Chapter 1: Lean Foresight; Introduction; What is Foresight?; Introducing Lean Foresight; Frame; Frame the Project. First you must Frame the Project scope, those are the preparation steps you must complete before you start working:; Frame the Subject. The procedural steps you must follow to start working are important, but before it is key to define clearly the purpose of the project, goals, and stakeholders.; Explore 
505 8 |a Create the Domain Map. The easiest way to gather information about a domain is creating context around it, and for this we will use the Domain Map to accompany the domain description created in the Frame step (in fact Carleton, Cockayne & Tahvanainen (201Envision; Create the Timeline. To have a clear vision of the evolution of the selected element through time, we are going to create a visual timeline in a whiteboard or in a flip chart. The timeline will start as a horizontal line in the past, the number of years y 
505 8 |a The Future Matrix. On the right side of the "Present" sticky note you will create a matrix of 3 by 4 sticky notes, vertically centered with respect to that note. This matrix of 12 will contain your descriptions of the three types of futures, with three peThe Sets of Implications. Once you have defined the goals for each future, you have to create a set of implications for each possible goal. It will be easy; you only need three sticky notes, one for the positive, one for the negative, and one for the neut 
505 8 |a The Role of the Trends and Mega Trends. Both above and below the timeline we can write on sticky notes the trends and megatrends relevant to the element we are analyzing. These megatrends should be taken into account when considering the possible futuresDesign; Using the Action Map. Once you have selected your goal, write it on a sticky note and put it on a whiteboard or flip chart sheet, you can write a big X under the note and draw several paths of dotted lines from the X to different points near the border of 
505 8 |a Creating Plans. Now you are ready to make plans to reach your goal, so select one dotted line, and write on a sticky note one step or one action that you should perform in order to reach the goal in the future, and put it over the line. Then write anotherUsing Design Thinking. To follow the longer path of using Design Thinking as a means to achieve the selected goal, you first need to transform your goal into a challenge, that is, you must state the goal in the form of a question such as: "How might we ... ; References; Chapter 2: New Approaches and Theories of Entrepreneurship; Introduction 
520 |a The world of business is constantly changing. Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets. 
590 |a Emerald Insight  |b Emerald All Book Titles 
650 0 |a Entrepreneurship. 
650 0 |a Entrepreneurship  |z Developing countries. 
650 0 |a Technological innovations. 
650 2 |a Entrepreneurship 
650 6 |a Entrepreneuriat. 
650 6 |a Innovations. 
650 7 |a entrepreneurs.  |2 aat 
650 7 |a Entrepreneurship.  |2 bicssc 
650 7 |a Business & Economics  |x Entrepreneurship.  |2 bisacsh 
650 7 |a Entrepreneurship  |2 fast 
650 7 |a Technological innovations  |2 fast 
651 7 |a Developing countries  |2 fast 
650 7 |a Ondernemerschap  |2 nbdbt 
650 7 |a Technologische innovatie  |2 nbdbt 
651 7 |a Ontwikkelingslanden  |2 nbdbt 
700 1 |a Corrales Estrada, Martha,  |e editor. 
776 0 8 |i Print version:  |z 1789737028  |z 9781789737028  |w (OCoLC)1096361989 
856 4 0 |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781789737011  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n AH36155830 
938 |a Askews and Holts Library Services  |b ASKH  |n AH36155828 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL5893999 
938 |a EBSCOhost  |b EBSC  |n 2094354 
938 |a YBP Library Services  |b YANK  |n 16437103 
938 |a YBP Library Services  |b YANK  |n 300813947 
994 |a 92  |b IZTAP