Global aspects of reputation and strategic management /

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on glo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Deephouse, David L. (Editor ), Gardberg, Naomi A. (Editor ), Newburry, William, 1964- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Colección:Research in global strategic management ; v. 18.
Temas:
Strategic planning.
Corporate image.
International business enterprises > Management.
Reputation.
Planification stratégique.
Entreprises > Image.
Entreprises multinationales > Gestion.
Réputation.
corporate image.
Business strategy.
Business & Economics > Management.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Section I. Managing a global reputation
  • Section II. National context and reputation
  • Section III. The nature of reputation measurement.

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