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Global aspects of reputation and strategic management /

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on glo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Deephouse, David L. (Editor ), Gardberg, Naomi A. (Editor ), Newburry, William, 1964- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Colección:Research in global strategic management ; v. 18.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Global aspects of reputation and strategic management /  |c edited by David L. Deephouse, Naomi A. Gardberg, William Newburry. 
250 |a First edition. 
264 1 |a Bingley, UK :  |b Emerald Publishing,  |c 2019. 
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490 1 |a Research in global strategic management ;  |v v. 18 
504 |a Includes bibliographical references and index. 
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505 0 |a Section I. Managing a global reputation -- Section II. National context and reputation -- Section III. The nature of reputation measurement. 
520 |a Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management. 
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650 0 |a Strategic planning. 
650 0 |a Corporate image. 
650 0 |a International business enterprises  |x Management. 
650 0 |a Reputation. 
650 6 |a Planification stratégique. 
650 6 |a Entreprises  |x Image. 
650 6 |a Entreprises multinationales  |x Gestion. 
650 6 |a Réputation. 
650 7 |a corporate image.  |2 aat 
650 7 |a Business strategy.  |2 bicssc 
650 7 |a Business & Economics  |x Management.  |2 bisacsh 
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650 7 |a International business enterprises  |x Management.  |2 fast  |0 (OCoLC)fst00976812 
650 7 |a Reputation.  |2 fast  |0 (OCoLC)fst01763600 
650 7 |a Strategic planning.  |2 fast  |0 (OCoLC)fst01134371 
700 1 |a Deephouse, David L.,  |e editor. 
700 1 |a Gardberg, Naomi A.,  |e editor. 
700 1 |a Newburry, William,  |d 1964-  |e editor. 
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