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|a Global aspects of reputation and strategic management /
|c edited by David L. Deephouse, Naomi A. Gardberg, William Newburry.
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|a First edition.
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|a Bingley, UK :
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|c 2019.
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|a Research in global strategic management ;
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|a Includes bibliographical references and index.
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|a Print version record.
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|a Section I. Managing a global reputation -- Section II. National context and reputation -- Section III. The nature of reputation measurement.
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|a Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
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|a Strategic planning.
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|a International business enterprises
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|a Réputation.
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|a corporate image.
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|a Deephouse, David L.,
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|a Gardberg, Naomi A.,
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|a Newburry, William,
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|i Print version:
|t GLOBAL ASPECTS OF REPUTATION AND STRATEGIC MANAGEMENT.
|d [Place of publication not identified] : EMERALD GROUP PUBL, 2019
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