Global aspects of reputation and strategic management /

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on glo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Deephouse, David L. (Editor ), Gardberg, Naomi A. (Editor ), Newburry, William, 1964- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Colección:Research in global strategic management ; v. 18.
Temas:
Strategic planning.
Corporate image.
International business enterprises > Management.
Reputation.
Planification stratégique.
Entreprises > Image.
Entreprises multinationales > Gestion.
Réputation.
corporate image.
Business strategy.
Business & Economics > Management.
Acceso en línea:Texto completo
Descripción
Sumario:Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Descripción Física:1 online resource : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781787543133
1787543137
9781787544956
1787544958

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