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Gambling Advertising : Nature, Effects and Regulation /
This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Contents; Chapter 1: Gambling Advertising: Is There Need for Concern?; Accessibility of Gambling; Problem Gambling; Targeting the Young; Animation in Gambling Promotions; Celebrity Power; The Young and Problem Gambling; Understanding the Impact of Gambling Promotions; Gamblers' Thought Processes; Concerns About Industry Practices; Chapter 2: Gambling: Is There a Problem?; Liberalisation of Gambling; Internet Gambling; Prevalence of Youth Gambling; Defining Problem Gambling; Prevalence of Problem Gambling; Internet and Problem Gambling; Simulated Gambling and Youth Gambling
- Solutions? Confronting Prevalence or Constraining Types?Chapter 3: Gambling Advertising: How Can it Entice Gamblers?; Identifying Potential Advertising Harm; Gambling and Marketing; Measuring the Volume of Advertising; The Nature of Gambling Advertising; Gambling Advertising on Television; Online Gambling Advertising; Advertising Appeals to Young People; Chapter 4: Gambling and Sport; Significance of Globalisation; Role Played by Relaxation of Gambling Laws; Sport and Creative Marketing of Gambling; Celebrity Sports Personalities as Endorsers of Gambling Games
- Sports Association and Normalising of GamblingGambling, Sport and Other Risky Behaviour; From Prevalence and Messages to Audience Perception and Impact Attribution; Chapter 5: Gambling Advertising: What are the Macro-Market Effects?; Total Consumption Model; Alcohol Advertising Research; Tobacco Advertising Research; Econometric Studies of Gambling Advertising; Availability and Adaptation; Potential Impact Mechanisms of Gambling Promotions; Gambling Advertising Volumes and Participation Levels; Gambling Advertising Bans; Effectiveness of Macro-Level Interventions
- Chapter 6: Gambling Advertising: How Does it Register with Consumers?Exposure to Gambling Advertising; Advertising Awareness; Perceptions of Gambling Advertisements; Opinions of Adults About Gambling Advertisements; Opinions of Young People About Gambling Advertisements; Attributed Advertising Effects; Gambling Advertising: Are Young People at Special Risk?; Chapter 7: Gambling Advertising: Is it Linked to Gambling Behaviour?; Gambling Experiences and Advertising Effects; Research with Potentially Harmful Products; Research with Gambling Advertising
- Gambling Advertising and Dispositions Towards GamblingGambling Advertising and Gambling Behaviour; Psychological Mechanisms Underpinning Gambling Advertising Effects; Gambling Advertising and Potential Problem Behaviour Impact; Gambling and Problem Behaviour; Gambling Advertising and Problem Gambling; Impressions About Advertising Effects on Problem Gambling; Mechanisms of Effect: Cue Exposure Theory; Normalising Effect of Gambling Advertising; The Role of Advertising in Problem Gambling; Estimating the Impact of Advertising; Chapter 8: Can Gambling Advertising Be Effectively Countered?