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International business blunders : lessons for future managers /
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2019.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant. |
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| Descripción Física: | 1 online resource (xvi, 137 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781787692190 1787692191 |