Debates in Marketing Orientation

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bozkurt, Bilgehan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2019.
Colección:Emerald Points Ser.
Temas:
Marketing.
Marketing
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Descripción
Sumario:This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
Notas:Debate 5: Should Brands Offer Solutions to Only a Few Segments or More?
Descripción Física:1 online resource (238 pages)
ISBN:9781787698338
1787698335
1787698351
9781787698352

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