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Writing for the media /
How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing,
2019.
|
| Edición: | First edition. |
| Colección: | PRCA practice guides.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction; Good Media Writing: The Business Case; Journalists and Editors
- What Are They Like?; The ROI
- Media Messages; The Media Writing Challenge: Editorial Choice; B2B and B2C
- What's the Difference?; How Journalists Write; The Journalist's PR Challenge; Journalists' Rules; Researching a Story; Interview Tips; Composition; Headlines and Leads; Headlines Must Raise Eyebrows and Dilate Pupils; Leads Must Convince Readers to Invest Their Time; Format and Structure; Dateline; Embargo or 'For Immediate Release'; Headline; Dek or Sub-headline; Lead (Sometimes 'lede'); Narrative Intro Hook; Body Copy; Quotes; Theme; Cross-heads or Sub-heads; Pictures, Illustrations, Graphics, Infographics; Captions; Clips; References; Notes to Editors; Enquiries; Short Form and Long Form; The Human Factor and Illustrations; Media Language
- Enemies of Clarity; Style; Quotations; Self-editing; What the Media Want (and Don't Want); Story Ingredients: The Trevor Morris System; Writing for Screens
- Advice from Steve Dunne; Pitching a Story to the Media; Making a 'Soft' Story Stronger; Distribution: The PESO Model; Appendix; Advice from Journalists and Editors; Tips for Better Coverage; What I Want from You; The 'Story Ingredients' System; How to Make Me Like You; Five Top Tips; Books about the Media and Media Writing; Improving Your Media Writing; A Selection of Journalism Terms; Story Platforms; Topics; Frameworks; Formats; Putting it into Practice; Headlines and Leads; Vivid Quotes; Media Quotes about the Media.