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Writing for the media /
How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing,
2019.
|
| Edición: | First edition. |
| Colección: | PRCA practice guides.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | on1082229887 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
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| 008 | 190112t20192019enk ob 001 0 eng d | ||
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| 020 | |a 9781787566132 |q electronic book | ||
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| 020 | |a 9781787566118 |q electronic book | ||
| 020 | |a 1787566110 |q electronic book | ||
| 020 | |z 9781787566149 | ||
| 020 | |z 1787566145 | ||
| 029 | 1 | |a AU@ |b 000066065852 | |
| 035 | |a (OCoLC)1082229887 |z (OCoLC)1085968899 |z (OCoLC)1117594056 |z (OCoLC)1156076370 |z (OCoLC)1162252134 |z (OCoLC)1171121222 |z (OCoLC)1173348751 | ||
| 037 | |a 5630187 |b Proquest Ebook Central | ||
| 050 | 4 | |a HM1221 |b .W44 2019 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 072 | 7 | |a KNTJ. |2 bicssc | |
| 080 | |a 808.1 | ||
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wheeler, Adrian, |e author. | |
| 245 | 1 | 0 | |a Writing for the media / |c by Adrian Wheeler. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald Publishing, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xi, 102 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a PRCA Practice Guides | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media. | ||
| 505 | 0 | |a Introduction; Good Media Writing: The Business Case; Journalists and Editors -- What Are They Like?; The ROI -- Media Messages; The Media Writing Challenge: Editorial Choice; B2B and B2C -- What's the Difference?; How Journalists Write; The Journalist's PR Challenge; Journalists' Rules; Researching a Story; Interview Tips; Composition; Headlines and Leads; Headlines Must Raise Eyebrows and Dilate Pupils; Leads Must Convince Readers to Invest Their Time; Format and Structure; Dateline; Embargo or 'For Immediate Release'; Headline; Dek or Sub-headline; Lead (Sometimes 'lede'); Narrative Intro Hook; Body Copy; Quotes; Theme; Cross-heads or Sub-heads; Pictures, Illustrations, Graphics, Infographics; Captions; Clips; References; Notes to Editors; Enquiries; Short Form and Long Form; The Human Factor and Illustrations; Media Language | |
| 505 | 8 | |a Enemies of Clarity; Style; Quotations; Self-editing; What the Media Want (and Don't Want); Story Ingredients: The Trevor Morris System; Writing for Screens -- Advice from Steve Dunne; Pitching a Story to the Media; Making a 'Soft' Story Stronger; Distribution: The PESO Model; Appendix; Advice from Journalists and Editors; Tips for Better Coverage; What I Want from You; The 'Story Ingredients' System; How to Make Me Like You; Five Top Tips; Books about the Media and Media Writing; Improving Your Media Writing; A Selection of Journalism Terms; Story Platforms; Topics; Frameworks; Formats; Putting it into Practice; Headlines and Leads; Vivid Quotes; Media Quotes about the Media. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on March 25, 2021). | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Public relations |x Authorship. | |
| 650 | 0 | |a Mass media |x Authorship. | |
| 650 | 0 | |a Report writing. | |
| 650 | 6 | |a Rapports |x Rédaction. | |
| 650 | 7 | |a Press & journalism. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Public relations |x Authorship |2 fast | |
| 650 | 7 | |a Mass media |x Authorship |2 fast | |
| 650 | 7 | |a Report writing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Wheeler, Adrian. |t Writing for the media. |b First edition. |d Bingley, UK : Emerald Publishing Limited, [2019] |z 9781787566149 |w (DLC) 2018275154 |w (OCoLC)1029443600 |
| 830 | 0 | |a PRCA practice guides. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781787566118 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34187692 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5630187 | ||
| 938 | |a EBSCOhost |b EBSC |n 1734312 | ||
| 938 | |a YBP Library Services |b YANK |n 15975608 | ||
| 938 | |a YBP Library Services |b YANK |n 16051907 | ||
| 994 | |a 92 |b IZTAP | ||