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Reputation management : the future of corporate communications and public relations /
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reput...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK ; North America ; Japan ; India ; Malaysia ; China :
Emerald Publishing,
2019.
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| Edición: | First edition. |
| Colección: | PRCA practice guides.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- What is reputation?
- What makes a great reputation?
- What makes a great reputation? / Nitin Mantri
- Obsessing for perfection. Interview with The Duke of Richmond and Gordon
- James Bond / Anthony Horowitz
- The importance of Unilever CEO Paul Polman / Arun Sudhaman
- The secrets of Britain's most trusted person / Interview with Martin Lewis
- Dove and john Lewis / Danny Rogers
- The value of reputation
- Me, not you: what reputation means to the working man (or woman) / Emily Dickinson, James Stevens and James Nicandrou
- Measuring reputation (and the current state of play)
- The battle for truth / Richard Edelman
- Global company reputation in 2018: bursting of the reputation bubble / Stephen Hahn-Griffiths
- Managing reputation
- Perspectives on reputation management. To manage reputation is to treat it as an asset: not to do so is to make it a liability / John Doorley
- Getting it wrong to get it right: a challenge for our brain / Dr. Helena Boschi
- Movie actors and reputation / Interview with Lindy King and Dallas Smith
- Reputation games and why it's wrong to target a good reputation / David Waller
- The long march to build China's international reputation is just beginning / Fu Jing
- Reputation and integrity in sport / Winfried Engelbrecht-Bresges, GBS JP
- Opportunity or risk: a millennial's perspective / Lara Thomas
- Gender, diversity and reputation management. Women and reputation / Dame Helena Morrissey
- The quiet revolutionary / interview with Kate Mosse
- A very British man / Interview with Kamal Ahmed
- 'Not just lip service- driving change' / Iain Anderson
- The reputation management toolkit. Online reputation management / Dave King
- CEOs and the media: 'Tell the truth, it's easier to remember' / Simon English
- Reputation management: the lawyer's perspective / Emma Woollcott
- Building the reputation competencies needed to succeed / Kasper Ulf Nielsen
- Case studies from the best of the best: 39 reputation management case studies from practitioners in 27 countries across 6 continents
- Crisis management. Tips for managing a crisis / Interview with Dido Harding
- The global troubleshooter / Interview with Niall Booker
- The Oxfam scandal: the bursting of NGOs' reputational bubble? / Hazel Westwood and supported by Dr. Caroline Marchant
- The forces shaping reputation today . Reputation management and social media / Interview with Simon Lewis
- Taking a stand- Do the rewards of corporate activism outweigh the risks? / Matt Painter
- Society needs traditional media to survive and flourish- But we need to do more to prove it / William Lewis
- Reputation management in future. The future of reputation management consultancy / Paul Homes
- Public relations no more / Robert Phillips
- The future of reputation management / Basil Towers
- The future is invisible / Chris Lewis
- Who'll win in the twenty-first century: the corporations or the brand vandals? / Steve Earl and Stephen Waddington
- Post script: reputation management, a force for good?