Reputation management : the future of corporate communications and public relations /

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reput...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Langham, Tony (Company founder) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK ; North America ; Japan ; India ; Malaysia ; China : Emerald Publishing, 2019.
Edición:First edition.
Colección:PRCA practice guides.
Temas:
Corporations > Public relations.
Public relations.
Communication in organizations.
Social responsibility of business.
Public Relations
Sociétés > Relations publiques.
Relations publiques.
Communication dans les organisations.
Entreprises > Responsabilité sociale.
public relations.
Media, information & communication industries.
BUSINESS & ECONOMICS > Advertising & Promotion.
Acceso en línea:Texto completo
Descripción
Sumario:The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references and index.
ISBN:9781787566071
1787566072

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