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Microcelebrity Around the Globe : Approaches to Cultures of Internet Fame.
This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has prolifer...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; MICROCELEBRITY AROUND THE GLOBE; MICROCELEBRITY AROUND THE GLOBE: APPROACHES TO CULTURES OF INTERNET FAME; Copyright; Table of Contents; Contributor Biographies; Acknowledgments; Prologue; Let's Talk About Fame; So, You Won the Generational Lottery; How Do We Know What We Know?; Microcelebrity Needs an Overhaul; All Experts Need to Apologize; How Do You Measure Remorse?; You Don't Know Who Is Sincere (and Maybe That Is Okay); References; Introduction; Abstract; Introduction; Microcelebrity Studies to Date; Methodologies; Disciplines; Platforms; Geographical Cultures; Units of Analysis.
- Conceptual StandpointsCultures of Practice; Commerce and Industry; Knowledge Production; "Around the Globe"; Overview of This Book; Section One: Norms; Section Two: Labor; Section Three: Activism; Suggested Reading Route; Read by Methodology; Read by Discipline; Read by Platform; Read by Celebrity Type; Read by Culturally Specific Internet Celebrity Phenomena; Read by Geographical Region; References; I
- NORMS; 1. Vlogging Parlance: Strategic Talking in Beauty Vlogs; Abstract; Introduction; Keyword Stuffing and Vlogging Parlance; Methodology and "A List" Beauty Vloggers.
- Beauty Vloggers, Entrepreneurship, and TagsVlogging Parlance and Commerciality; The Primark Haul Video; Vlogging Parlance and Inequalities; Conclusion; References; 2. Facebook and Unintentional Celebrification; Abstract; Introduction; Celebrity and Microcelebrity Cultures; Affordance Theory and Facebook; Method; Findings; The "Real" You; Competing for Attention; The Visible Self; Toward a More Nuanced Definition of Celebrity Culture; Conclusion; References; 3. musical.ly and Microcelebrity Among Girls; Abstract; Introduction; Dynamics of Selfie Videos on musical.ly; Walking Through musical.ly.
- Setting UpNetworking; Content Production; Privacy; Becoming a Muser on musical.ly; Song Choice; Gestures; Microcelebrity (and Resistance) on musical.ly; Conclusion; Acknowledgments; References; 4. Being "Red" on the Internet: The Craft of Popularity on Chinese Social Media Platforms; Abstract; Wanghong: Online Celebrity With Chinese Characteristics; A Brief History of Internet Celebrity in China; The Wanghong Economy: Entrepreneurism, Lookism, and Transience; References; II
- LABOR; 5. Origin Stories: An Ethnographic Account of Researching Microcelebrity; Abstract; Methodological Biographies.
- 2009: Gender Studies + Content Analysis2010: Sociology + Content Analysis, Participant Observation; 2011: Anthropology, Media Studies, Cultural Studies + Participant Observation, Personal Interviews, Focus Groups, Web Archeology, Archival Research, Content Analysis; 2016: Questioning the Hegemony of Theoretical Canon and Empirical Globality; Origin Stories; References; 6. Fame Labor: A Critical Autoethnography of Australian Digital Influencers; Abstract; Introduction; Terminology: Microcelebrity or Digital Influencer?; Visibility Labor: Branding Strategies of Male, Australian Influencers.