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"Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marke...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Whatmough, Danny (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2019.
Edición:First edition.
Colección:PRCA practice guides.
Temas:
Public relations.
Internet in public relations.
Digital communications.
Relations publiques.
Internet dans les relations publiques.
Transmission numérique.
public relations.
BUSINESS & ECONOMICS / Advertising & Promotion.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1. Introduction
  • Chapter 2. Data
  • Chapter 3. The Digital PR ecosystem
  • Chapter 4. Media Relations
  • Chapter 5. Social Media
  • Chapter 6. Content and creativity
  • Chapter 7. Influencers
  • Chapter 8. Digital marketing
  • Chapter 9. Paid media
  • Chapter 10. Corporate and B2B
  • Chapter 11. Reporting and measurement
  • Chapter 12. Emerging Technologies
  • Chapter 13. Building a future-proofed digital PR team.

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