Tourism planning and destination marketing /

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and susta...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Camilleri, Mark Anthony, 1976- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, [2019]
Edición:First edition.
Temas:
Tourism.
Place marketing.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Electronic books.
Acceso en línea:Texto completo

MARC

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020 |a 9781787562912  |q (electronic bk.) 
020 |a 1787562913  |q (electronic bk.) 
020 |z 9781787562929 
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082 0 4 |a 910.68/8  |2 23 
049 |a UAMI 
100 1 |a Camilleri, Mark Anthony,  |d 1976-  |e author. 
245 1 0 |a Tourism planning and destination marketing /  |c edited by Mark Anthony Camilleri. 
250 |a First edition. 
264 1 |a Bingley, UK :  |b Emerald Publishing Limited,  |c [2019] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed October 17, 2018). 
590 |a Emerald Insight  |b Emerald All Book Titles 
650 0 |a Tourism. 
650 0 |a Place marketing. 
650 7 |a SCIENCE  |x Earth Sciences  |x Geography.  |2 bisacsh 
650 7 |a TRAVEL  |x Budget.  |2 bisacsh 
650 7 |a TRAVEL  |x Hikes & Walks.  |2 bisacsh 
650 7 |a TRAVEL  |x Museums, Tours, Points of Interest.  |2 bisacsh 
650 7 |a TRAVEL  |x Parks & Campgrounds.  |2 bisacsh 
650 7 |a Place marketing.  |2 fast  |0 (OCoLC)fst01064983 
650 7 |a Tourism.  |2 fast  |0 (OCoLC)fst01153142 
655 4 |a Electronic books. 
856 4 0 |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781787562912  |z Texto completo 
938 |a EBSCOhost  |b EBSC  |n 1844016 
994 |a 92  |b IZTAP 

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