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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Polaco |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2018.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | on1038716468 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 180605t20182018enka ob 001 0 eng d | ||
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| 019 | |a 1088414279 | ||
| 020 | |a 9781787561021 |q (electronic book) | ||
| 020 | |a 178756102X |q (electronic book) | ||
| 020 | |a 9781787561045 |q (electronic book) | ||
| 020 | |a 1787561046 |q (electronic book) | ||
| 020 | |a 1787561038 | ||
| 020 | |a 9781787561038 | ||
| 020 | |z 9781787561038 | ||
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| 035 | |a (OCoLC)1038716468 |z (OCoLC)1088414279 | ||
| 041 | 1 | |a eng |h pol | |
| 050 | 4 | |a HD69.B7 |b P64 2018 | |
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| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Pogorzelski, Jacek, |e author. | |
| 245 | 1 | 0 | |a Managing brands in 4D : |b understanding perceptual, emotional, social and cultural branding / |c by Jacek Pogorzelski. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (ix, 229 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on February 25, 2019). | |
| 520 | |a Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Business & management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Management. |2 fast |0 (OCoLC)fst00837891 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Handelsmerken. |2 nbdbt | |
| 650 | 7 | |a Marketing. |2 nbdbt | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781787561021 |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 1713013 | ||
| 938 | |a YBP Library Services |b YANK |n 15478237 | ||
| 994 | |a 92 |b IZTAP | ||