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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand,...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Polaco |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2018.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands. |
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| Descripción Física: | 1 online resource (ix, 229 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781787561021 178756102X 9781787561045 1787561046 1787561038 9781787561038 |