Cargando…
Performance-Based Strategy : Tools and Techniques for Successful Decisions /
"Executives in today's business environment have never been busier. Time constraints are ever present. Resources are strained. Strategic planning constantly competes with the tactical demands of running an organization. To make matters worse, most organizational leaders, when confronted wi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2018.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Performance Based Strategy; Copyright Page; Dedication; Contents; List of Figures; List of Tables; Foreword; Acknowledgments; Introduction; 1. What Is Strategy?; The Definition; Practical Strategy Tools; 2. The Market and Four P Tool; Introduction; Markets First; The Four P's; Resources and Execution; Our Favorite Anecdote Using This Tool; 3. The Bottom-Up Market Sizing Tool; Introduction; Overview; Time to Complete This Tool; Discussion; What You Will Need to Construct the Tool; Where to Get the Information; How to Construct the Tool; Key Strategic Questions.
- Our Favorite Anecdote Using This Tool4. The Market Segmentation Tool; Overview; Time to Complete This Tool; Introduction; What You Will Need to Construct the Tool; Where to Get the Information; How to Construct the Tool; Strategy Implications; Our Favorite Anecdote Using This Tool; 5. The Segment Niching Tool; Overview; Time to Complete the Tool; Introduction; What You Will Need to Construct the Tool; Where to Get the Information; How to Construct the Tool; Strategy Implications; Our Favorite Anecdote Using This Tool; 6. The Market Map Tool; Overview; Time to Complete the Tool; Introduction.
- What You Will Need to Construct the ToolWhere to Get the Information; How to Construct the Tool; Strategy Implications; Our Favorite Anecdote Using This Tool; 7. The Strategic Environmental Scan Tool; Introduction; The Environments of Organizations; Overview; Time to Complete the Tool; What You Will Need to Construct the Tool; Gathering Information; Sorting the Information; Forecast the Effects; Key Strategic Questions; Our Favorite Anecdote Using This Tool; The SES in Action; Reference; 8. The Product Volume Margin (PVM) Chart Tool; Overview; Time to Complete the Tool; Introduction.
- What You Will Need to Construct the ToolWhere to Get the Information; How to Construct the Tool; Key Strategic Questions; Our Favorite Anecdote Using This Tool; 9. The Strategic Market Portfolio Matrix Tool; Introduction; Overview; Time to Complete the Tool; What You Will Need to Construct the Tool; Where to Get the Information; How to Construct the Tool; Key Strategic Questions; Our Favorite Anecdote Using This Tool; The SMPM in Action; References; 10. The Customer Value Analysis Tool; Introduction; Overview; Time to Complete the Tool; What You Will Need to Complete the Tool.
- Gathering InformationArraying the Data; Key Strategic Questions; Our Favorite Anecdote Using This Tool; The CVA in Action; 11. The Willingness to Pay (WTP) Ranking Tool; Overview; Time to Complete the Tool; Introduction; What You Will Need to Construct the Tool; Where to Get the Information; How to Construct the Tool; Key Strategic Questions; Our Favorite Anecdote Using This Tool; 12. The Product/Service Portfolio Matrix Tool; Overview; Time to Complete the Tool; Introduction; What You Will Need to Construct the Tool; Where to Get the Information; How to Construct the Tool.