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Trade Tales : Decoding Customers' Stories.

Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woodside, Arch G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2017.
©20
Colección:Advances in culture, tourism and hospitality research.
Temas:
Acceso en línea:Texto completo

MARC

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072 7 |a BUS016000  |2 bisacsh 
080 |a 330 
082 0 4 |a 640.73 
049 |a UAMI 
100 1 |a Woodside, Arch G. 
245 1 0 |a Trade Tales :  |b Decoding Customers' Stories. 
260 |a Bingley :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c ©20 
300 |a 1 online resource (207 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Advances in Culture, Tourism and Hospitality Research ;  |v v. 14 
588 0 |a Print version record. 
505 0 |a Trade Tales: Decoding Customersâ#x80;#x99; Stories -- Contents -- List of Contributors -- Editorial Board -- Preface -- Chapter 1: Customer and Hospitality Service-Provider Dramas: Stories, Experiential Learning Exercises, and Deep Assessment -- Introduction: Trade Tales are Hospitality Service Drama Enactments -- Achieving Requisite Variety -- The Hospitality Service Dramas as Experiential Learning Exercises -- Contributions -- References -- Chapter 2: It is not about Compensation: Resolving Customer Complaints in Hospitality Management -- Synopsis -- The Story 
505 8 |a SolutionsAssessments -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- References -- Chapter 3: Hot Chocolate Scalds a Child: Resolving Customer Complaints in Hospitality Management1 -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple Choice Selection -- Editorial Commentary -- References -- Chapter 4: The Challenge is to be Customer-Oriented! Resolving Customer Complaints in Hospitality Management -- Synopsis -- Solutions -- Assessments 
505 8 |a Deep AssessmentSolution Points Awards For Multiple-Choice Selection -- Editorial Commentary -- Chapter 5: Why Canâ#x80;#x99;t I Just up and go? Resolving Customer Complaints in Hospitality Management -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- Chapter 6: The Missing Electronic Passenger Ticket: Resolving Customer Complaints in Hospitality Management -- The Story -- SOLUTIONS -- Surface Assessment -- Deep Assessment 
505 8 |a Solution Points Awards for Multiple-Choice SelectionEditorial Commentary -- Chapter 7: Decision-Making in a Public Hospital During Economic Crisis -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- Chapter 8: The Show Must go on! Resolving Customer Complaints in EVENTS Management -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple Choice Selection -- Editorial Commentary 
505 8 |a Chapter 9: Mistake of Roaming Network Service: Resolving Customer Complaints in Hospitality ManagementThe Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awarded for Multiple-Choice Selection -- Editorial Commentary -- Chapter 10: The Transaction Error: Supplierâ#x80;#x99;s Mistake in the Transaction -- The Story -- Solutions -- Assessments -- Deep Assessment -- Solution Points Awards for Multiple-Choice Selection -- Editorial Commentary -- Chapter 11: Medical Insurance Mayhem: One Womanâ#x80;#x99;s Struggle for Information -- The Story 
500 |a ""Strategies"" 
520 |a Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers. 
504 |a Includes bibliographical references. 
590 |a Emerald Insight  |b Emerald All Book Titles 
650 0 |a Hospitality industry  |x Customer services  |v Case studies. 
650 0 |a Consumer satisfaction  |v Case studies. 
650 0 |a Customer services  |x Management  |v Case studies. 
650 6 |a Accueil (Tourisme)  |x Service à la clientèle  |v Études de cas. 
650 6 |a Consommateurs  |x Satisfaction  |v Études de cas. 
650 6 |a Service à la clientèle  |x Gestion  |v Études de cas. 
650 7 |a Customer services  |x Management  |2 fast 
650 7 |a Consumer satisfaction  |2 fast 
650 7 |a Hospitality industry  |x Customer services  |2 fast 
655 7 |a Case studies  |2 fast 
700 1 |a Woodside, Arch G. 
776 0 8 |i Print version:  |a Woodside, Arch G.  |t Trade Tales : Decoding Customers' Stories.  |d Bingley : Emerald Publishing Limited, ©2017  |z 9781787142794 
830 0 |a Advances in culture, tourism and hospitality research. 
856 4 0 |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/S1871-3173201714  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n BDZ0028799602 
938 |a EBL - Ebook Library  |b EBLB  |n EBL4746441 
994 |a 92  |b IZTAP