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Advances in hospitality and leisure. Vol. 12 /
Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald Group Publishing Limited : Emerald Group Publishing Limited,
2017.
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| Edición: | First edition. |
| Colección: | Advances in hospitality and leisure ;
Volume 12. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Advances in Hospitality and Leisure; Copyright Page; Contents; List of Contributors; Aims and Submission Guidelines; Editorial Board; Full Papers; The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers; Introduction; Theoretical Background and Hypothesis Development; Personality Traits; Congruity; Customer Satisfaction; Brand Loyalty; Methods; Sample and Procedure; Measures; Statistical Analysis; Results; Discussion; Implications; Limitations and Future Research; References.
- The Effect of Integrating Need and Expectation's Factor-Community Participation with Multinational Corporations' Tourism Market Development Strategies in Emerging African MarketsIntroduction; Needs and Expectations Theory; MNCs' Tourism Market Development Strategies in African Countries; Community Participation; Globalization of Corporations; Study Objective; Methods; Results and Findings; Tourism MNCs' Market Development Strategic Choice; Conclusion; References; Domestic Nature-Based Tourism in Japan: Spirituality, Novelty and Communing; Introduction.
- Japanese Structure and Purpose of TravellingJapanese and the Perception of Nature; Learning and Novelty Seeking; The Search for, and Presentation of, Self; Methodology; Results and Discussion; Spiritual and Bodily Purifications in Nature; Cultural Interactions: Communing, Learning and Sharing; Conclusion; References; Impact of Hotel Employee's Green Awareness, Knowledge, and Skill on Hotel's Overall Performance; Introduction; Green Hotels in Taiwan; Hotel Employees' Practices toward Green; Hotel's Green Practices in Relation to Its Overall Performance; Methodology; Sampling Method.
- Questionnaire DesignResults; Respondents' Characteristics; Reliability and Validity Test; Hypothesis Testing; Conclusion; Discussion; Implication; Limitation; References; An Investigation of Restaurant Week as an Effective Marketing Strategy; Introduction; Literature Review; Foodies and Food Tourism; General Restaurant Promotion Strategies; Sales Promotions; Coupon Promotions as a Marketing Strategy; Special Events as a Marketing Strategy; Restaurant Week Promotion Strategy; We Live to Eat New Orleans; Methodology; Results; Sales Increase and Restaurant Week Advertisement.
- Reservations, Strength of Day, Other Restaurant PromotionsProgram Satisfaction; Discussion; Sales Increase and Restaurant Week Advertisement; Reservations, Strength of Day, Other Restaurant Promotions; Satisfaction with Restaurant Week; Restaurant Week Campaign Event Improvements; Conclusion; References; The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value; Introduction; Literature Study; Methods; Sample; Experimental Set-Up; Materials; Measures; Analysis; Results; Factor Model; Model Estimations; Discussion; Limitations.