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ocn966429414 |
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OCoLC |
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|a 1001947957
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|a 9781786356154
|q (electronic bk.)
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|a 1786356155
|q (electronic bk.)
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|z 9781786356161
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|z 1786356163
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|a (OCoLC)966429414
|z (OCoLC)1001947957
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|a 338.4791
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|a UAMI
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245 |
0 |
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|a Advances in hospitality and leisure.
|n Vol. 12 /
|c edited by Joseph S. Chen.
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250 |
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|a First edition.
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264 |
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1 |
|a Bingley, U.K. :
|b Emerald Group Publishing Limited :
|b Emerald Group Publishing Limited,
|c 2017.
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300 |
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|a 1 online resource
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
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|a Advances in hospitality and leisure ;
|v Volume12
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504 |
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|a Includes bibliographical references and index.
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|a Vendor-supplied metadata.
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|a Front Cover; Advances in Hospitality and Leisure; Copyright Page; Contents; List of Contributors; Aims and Submission Guidelines; Editorial Board; Full Papers; The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers; Introduction; Theoretical Background and Hypothesis Development; Personality Traits; Congruity; Customer Satisfaction; Brand Loyalty; Methods; Sample and Procedure; Measures; Statistical Analysis; Results; Discussion; Implications; Limitations and Future Research; References.
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505 |
8 |
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|a The Effect of Integrating Need and Expectation's Factor-Community Participation with Multinational Corporations' Tourism Market Development Strategies in Emerging African MarketsIntroduction; Needs and Expectations Theory; MNCs' Tourism Market Development Strategies in African Countries; Community Participation; Globalization of Corporations; Study Objective; Methods; Results and Findings; Tourism MNCs' Market Development Strategic Choice; Conclusion; References; Domestic Nature-Based Tourism in Japan: Spirituality, Novelty and Communing; Introduction.
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505 |
8 |
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|a Japanese Structure and Purpose of TravellingJapanese and the Perception of Nature; Learning and Novelty Seeking; The Search for, and Presentation of, Self; Methodology; Results and Discussion; Spiritual and Bodily Purifications in Nature; Cultural Interactions: Communing, Learning and Sharing; Conclusion; References; Impact of Hotel Employee's Green Awareness, Knowledge, and Skill on Hotel's Overall Performance; Introduction; Green Hotels in Taiwan; Hotel Employees' Practices toward Green; Hotel's Green Practices in Relation to Its Overall Performance; Methodology; Sampling Method.
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505 |
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|a Questionnaire DesignResults; Respondents' Characteristics; Reliability and Validity Test; Hypothesis Testing; Conclusion; Discussion; Implication; Limitation; References; An Investigation of Restaurant Week as an Effective Marketing Strategy; Introduction; Literature Review; Foodies and Food Tourism; General Restaurant Promotion Strategies; Sales Promotions; Coupon Promotions as a Marketing Strategy; Special Events as a Marketing Strategy; Restaurant Week Promotion Strategy; We Live to Eat New Orleans; Methodology; Results; Sales Increase and Restaurant Week Advertisement.
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|a Reservations, Strength of Day, Other Restaurant PromotionsProgram Satisfaction; Discussion; Sales Increase and Restaurant Week Advertisement; Reservations, Strength of Day, Other Restaurant Promotions; Satisfaction with Restaurant Week; Restaurant Week Campaign Event Improvements; Conclusion; References; The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value; Introduction; Literature Study; Methods; Sample; Experimental Set-Up; Materials; Measures; Analysis; Results; Factor Model; Model Estimations; Discussion; Limitations.
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520 |
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|a Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.
|
590 |
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|a Emerald Insight
|b Emerald All Book Titles
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650 |
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0 |
|a Tourism.
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650 |
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|a Leisure industry.
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650 |
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|a Hospitality industry.
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650 |
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|a Loisirs
|x Industrie.
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650 |
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|a Accueil (Tourisme)
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650 |
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|a BUSINESS & ECONOMICS
|x Industries
|x General.
|2 bisacsh
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650 |
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7 |
|a Hospitality industry
|2 fast
|
650 |
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7 |
|a Leisure industry
|2 fast
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650 |
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7 |
|a Tourism
|2 fast
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700 |
1 |
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|a Chen, Joseph S.,
|e editor.
|
776 |
0 |
8 |
|i Print version:
|t Advances in hospitality and leisure Volume 12.
|d Bingley, UK : Emerald, 2017
|z 9781786356161
|w (OCoLC)949666599
|
830 |
|
0 |
|a Advances in hospitality and leisure ;
|v Volume 12.
|
856 |
4 |
0 |
|u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/S1745-3542201712
|z Texto completo
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