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Advances in hospitality and leisure. Vol. 12 /

Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Chen, Joseph S. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, U.K. : Emerald Group Publishing Limited : Emerald Group Publishing Limited, 2017.
Edición:First edition.
Colección:Advances in hospitality and leisure ; Volume 12.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Advances in hospitality and leisure.  |n Vol. 12 /  |c edited by Joseph S. Chen. 
250 |a First edition. 
264 1 |a Bingley, U.K. :  |b Emerald Group Publishing Limited :  |b Emerald Group Publishing Limited,  |c 2017. 
300 |a 1 online resource 
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490 1 |a Advances in hospitality and leisure ;  |v Volume12 
504 |a Includes bibliographical references and index. 
588 0 |a Vendor-supplied metadata. 
505 0 |a Front Cover; Advances in Hospitality and Leisure; Copyright Page; Contents; List of Contributors; Aims and Submission Guidelines; Editorial Board; Full Papers; The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers; Introduction; Theoretical Background and Hypothesis Development; Personality Traits; Congruity; Customer Satisfaction; Brand Loyalty; Methods; Sample and Procedure; Measures; Statistical Analysis; Results; Discussion; Implications; Limitations and Future Research; References. 
505 8 |a The Effect of Integrating Need and Expectation's Factor-Community Participation with Multinational Corporations' Tourism Market Development Strategies in Emerging African MarketsIntroduction; Needs and Expectations Theory; MNCs' Tourism Market Development Strategies in African Countries; Community Participation; Globalization of Corporations; Study Objective; Methods; Results and Findings; Tourism MNCs' Market Development Strategic Choice; Conclusion; References; Domestic Nature-Based Tourism in Japan: Spirituality, Novelty and Communing; Introduction. 
505 8 |a Japanese Structure and Purpose of TravellingJapanese and the Perception of Nature; Learning and Novelty Seeking; The Search for, and Presentation of, Self; Methodology; Results and Discussion; Spiritual and Bodily Purifications in Nature; Cultural Interactions: Communing, Learning and Sharing; Conclusion; References; Impact of Hotel Employee's Green Awareness, Knowledge, and Skill on Hotel's Overall Performance; Introduction; Green Hotels in Taiwan; Hotel Employees' Practices toward Green; Hotel's Green Practices in Relation to Its Overall Performance; Methodology; Sampling Method. 
505 8 |a Questionnaire DesignResults; Respondents' Characteristics; Reliability and Validity Test; Hypothesis Testing; Conclusion; Discussion; Implication; Limitation; References; An Investigation of Restaurant Week as an Effective Marketing Strategy; Introduction; Literature Review; Foodies and Food Tourism; General Restaurant Promotion Strategies; Sales Promotions; Coupon Promotions as a Marketing Strategy; Special Events as a Marketing Strategy; Restaurant Week Promotion Strategy; We Live to Eat New Orleans; Methodology; Results; Sales Increase and Restaurant Week Advertisement. 
505 8 |a Reservations, Strength of Day, Other Restaurant PromotionsProgram Satisfaction; Discussion; Sales Increase and Restaurant Week Advertisement; Reservations, Strength of Day, Other Restaurant Promotions; Satisfaction with Restaurant Week; Restaurant Week Campaign Event Improvements; Conclusion; References; The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value; Introduction; Literature Study; Methods; Sample; Experimental Set-Up; Materials; Measures; Analysis; Results; Factor Model; Model Estimations; Discussion; Limitations. 
520 |a Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. 
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650 0 |a Leisure industry. 
650 0 |a Hospitality industry. 
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650 6 |a Accueil (Tourisme) 
650 7 |a BUSINESS & ECONOMICS  |x Industries  |x General.  |2 bisacsh 
650 7 |a Hospitality industry  |2 fast 
650 7 |a Leisure industry  |2 fast 
650 7 |a Tourism  |2 fast 
700 1 |a Chen, Joseph S.,  |e editor. 
776 0 8 |i Print version:  |t Advances in hospitality and leisure Volume 12.  |d Bingley, UK : Emerald, 2017  |z 9781786356161  |w (OCoLC)949666599 
830 0 |a Advances in hospitality and leisure ;  |v Volume 12. 
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