Social recruitment in HRM : a theoretical approach and empirical analysis /

This book was born from the desire to analyze the role of social recruitment in human resources management. The first chapter analyzes theoretical background of social media communication and focuses on the trend to make use of these instruments in SMEs and public and non-profit sectors. The second...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gravili, Ginevra (Autor), Fait, Monica (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bingley] : Emerald, 2017.
Edición:First edition.
Colección:Changing context of managing people.
Temas:
Employees > Recruiting.
Personnel management.
Personnel > Recrutement.
Personnel > Direction.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Ch. 1 New Forms of Communication
  • 1.1. New Forms of Communication: Theoretical Background
  • 1.2. Evolution of the Web and New Cognitive Models
  • 1.3. Social Media
  • 1.4. The Use of Social Media Communication: An Overview of Global Countries
  • 1.5. The Use of Social Media Communication in the Public Sector: Analysis of Hospitals in European Countries
  • 1.6. The Use of Social Media Communication in the Nonprofit Sector
  • ch. 2 Social Media and SMEs: A Comparison among Generations
  • 2.1. Users' Identity
  • 2.2. Always Online: The New Generation
  • 2.3. Big Five Theories and Social Media
  • 2.4."We Intention": Theoretical Background
  • 2.5. National Culture and Social Media
  • ch. 3 Social Media Recruitment in SME's
  • 3.1. Are Social Media the New Frontiers of Recruitment Process?
  • 3.2. Social Media Recruitment: Resource Based-View Approach
  • 3.3. Employer Brand and Recruitment
  • 3.4. Active and Passive Candidates.
  • 3.5. Limits of Social Recruitment: Legal and Ethical Problems
  • 3.6. Resistance to Change
  • ch. 4 An Empirical Research in Private and Public Sector: Use of Social Recruitment in the USA and Europe
  • 4.1. Goals and Hypothesis
  • 4.2. Theoretical Framework of the Research
  • 4.3. Social Recruitment in HRM in the United States and Europe
  • 4.3.1. Sample
  • 4.3.2. Methodology of statistical analysis
  • 4.3.3. Data analysis and results
  • 4.4. Social Web Communication of Recruitment in HRM in the United States and Europe
  • 4.4.1. Sample
  • 4.4.2. Methodological approach
  • 4.4.3. Data analysis and results
  • 4.5. Perception of the Workplace through Employer Brand
  • 4.5.1. Sample
  • 4.5.2. Methodology of statistical analysis
  • 4.5.3. Data analysis and results
  • 4.6. Discussions and Conclusions
  • ch. 5 Social Recruitment to Generate Competitive Advantage
  • 5.1. Advantages of Social Recruitment
  • 5.2. Modern "Gold Seekers"
  • 5.3. How Can You Measure Social Media ROI of Social Recruiting Strategy?
  • 5.4. Conclusions
  • References.

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