Marconomics : defining economics through social science and consumer behavior /

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are proble...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blawatt, Ken R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald, 2016.
Edición:First edition.
Colección:Online access with DDA: Askews (Economics)
Temas:
Economics.
Economics
Économie politique.
economics.
Entrepreneurship.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > Reference.
Acceso en línea:Texto completo
Descripción
Sumario:Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781786355652
1786355655

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