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Consumer culture theory /
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, United Kingdom :
Emerald Group Publishing Limited,
2014.
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| Colección: | Research in consumer behavior ;
Volume 16. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value. |
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| Descripción Física: | 1 online resource (xiv, 273 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781322448220 1322448221 9781784411572 1784411574 9780857244444 0857244442 9780857244437 0857244434 |