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Shopper marketing and the role of in-store marketing /

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how market...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Roggeveen, Anne L., Nordfält, Jens, Grewal, Dhruv
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, U.K. : Emerald, 2014.
Colección:Review of marketing research ; v. 11,
Temas:
Acceso en línea:Texto completo

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