Shopper marketing and the role of in-store marketing /
This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how market...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Roggeveen, Anne L., Nordfält, Jens, Grewal, Dhruv |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley, U.K. :
Emerald,
2014.
|
Colección: | Review of marketing research ;
v. 11, |
Temas: | |
Acceso en línea: | Texto completo |
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