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Tourists' behaviors and evaluations /
The authors propose that complexity theory holds great promise in improving understanding of guestś evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in exp...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald,
2014.
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| Colección: | Advances in culture, tourism and hospitality research ;
v. 9. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The authors propose that complexity theory holds great promise in improving understanding of guestś evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelerś carbon offsetting behavior? What can the zone of tolerance and importance-performance analysis (IPA) techniques tell us about the evaluations of convention delegateś perceptions of products and services? How can a ́œslow citý motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nitty-gritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences? |
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| Descripción Física: | 1 online resource (xvi, 136 pages) : illustrations |
| Bibliografía: | Includes bibliographical references at the end of each chapters. |
| ISBN: | 9781784411718 178441171X 9781784411725 1784411728 |
| ISSN: | 1871-3173 ; |