Consumer Culture Theory /
In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on...
Clasificación: | Libro Electrónico |
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Otros Autores: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
United Kingdom :
Emerald Group Publishing Limited,
2013.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. These studies in this volume draw on an array of largely qualitative methodologies including ethnography, netnography, autoethnography, discourse analysis, phenomenology, and semiotics. These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research. |
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Descripción Física: | 1 online resource |
ISBN: | 9781781908839 1781908834 9781306291217 1306291216 9781781908112 1781908117 |