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Consumer Culture Theory /

In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Belk, Russell W., Price, Linda, Peñaloza, Lisa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald Group Publishing Limited, 2013.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. These studies in this volume draw on an array of largely qualitative methodologies including ethnography, netnography, autoethnography, discourse analysis, phenomenology, and semiotics. These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research.
Descripción Física:1 online resource
ISBN:9781781908839
1781908834
9781306291217
1306291216
9781781908112
1781908117