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Business, society and politics : multinationals in emerging markets /
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives,...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald,
2012.
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| Colección: | International business and management series ;
v. 28. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms. |
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| Descripción Física: | 1 online resource (xxix, 340 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781780529912 1780529910 1780529902 9781780529905 9781283936491 1283936496 |
| ISSN: | 1876-066X ; |