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International marketing : emerging markets /
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in I...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald,
Ã2011.
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| Edición: | 1st ed. |
| Colección: | Advances in international marketing ;
v. 21. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. |
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| Descripción Física: | 1 online resource (xiv, 307 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780857244482 0857244485 1282986910 9781282986916 9786612986918 6612986913 |
| ISSN: | 1474-7979 ; |