Review of marketing research. Vol. 7 /

"This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from liter...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK ; North America : Emerald, Ã2010.
Colección:Review of marketing research ; v. 7.
Temas:
Marketing.
marketing.
Market research.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Gestion d'entreprises.
Electronic resource.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky
  • Dynamic strategic goal-setting : theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter
  • Internet channel conflict : problems and solutions / Eric Anderson, Duncan Simester, Florian Zettelmeyer
  • Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien
  • A critical review of question-behavior effect research / Utpal M. Dholakia
  • Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu
  • Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt.

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