Advances in business and management forecasting. Vol. 6 /

"The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annu...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lawrence, Kenneth D., Klimberg, Ronald K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bingley] : JAI Press, 2009.
Temas:
Business forecasting.
Industrial management > Forecasting.
Prévision commerciale.
Gestion d'entreprise > Prévision.
BUSINESS & ECONOMICS > Industries > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. Financial Applications
  • Part II. Marketing and Demand Applications
  • Part III. Forecasting Methods and Evaluation
  • Part IV. Other Application areas of Forecasting
  • Part I. Financial Applications
  • 1. Competitive set forecasting in the hotel industry with an application to hotel revenue management
  • 2. Predicting high-tech stock returns with financial performance measures: Evidence from Taiwan
  • 3. Forecasting informed trading at merger announcements: The use of liquidity trading
  • 4. Using data envelopment analysis (DEA) to forecast bank performance
  • Part II. Marketing and Demand Applications
  • 5. Forecasting demand using partially accumulated data
  • 6. Forecasting new adoptions: A comparative evaluation of three techniques of parameter estimation
  • 7. The use of a flexible diffusion model for forecasting national-level mobile telephone and internet diffusion
  • 8. Forecasting household response in database marketing: A latent trait approach
  • Part III. Forecasting Methods and Evaluation
  • 9. A new basis for measuring and evaluating forecasting models
  • 10. Forecasting using internal markets, Delphi, and other approaches: The knowledge distribution grid
  • 11. The effect of correlation between demands on hierarchical forecasting
  • Part IV. Other Application areas of Forecasting
  • 12. Econometric count data forecasting and data mining (cluster analysis) applied to stochastic demand in truckload routing
  • 13. Two-attribute warranty policies under consumer preferences of usage and claims execution
  • 14. A dual transportation problem analysis for facility expansion/contraction decisions: A tutorial
  • 15. Make-to-order product demand forecasting: Exponential smoothing models with neural network correction.

Ejemplares similares