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Research in consumer behavior. Vol. 12 /
This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perc...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald,
2010.
|
| Edición: | 1st ed. |
| Colección: | Research in consumer behavior ;
v. 12. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Machine generated contents note: SECTION I RCB REVIEWED PAPERS
- pt. I Shopping Practices
- Consumer Attitudes Toward Organic Foods: An Exploration of U.S. Market Segments / Deirdre T. Guion
- Shopping Matters: Taiwanese Young Tourists' Consumer Culture in England / Joyce Hsiu-Yen Yeh
- pt. II Consumption Cues
- Cue Congruency and Product Involvement Effects on Generation Y Attitudes / Timothy Heinze
- Country-of-Manufacture Labeling Effect on Product Quality Evaluations: A Model Incorporating Consumers' Attention / Pingjun Jiang
- pt. III Material Consumption Phenomena and Processes
- Socialization of Adult and Young Consumers into Materialism: The Roles of Media and Church in Peru / Teri Peterson.
- Motivation for Luxury Consumption: Evidence from a Metropolitan City in China / Yiping Song
- Consuming Cool: Behind the Unemotional Mask / Heli Paavola
- SECTION II CCT REVIEWED PAPERS
- pt. I Advertising and Branding Practice
- The Strategic use of Brand Biographies / Juliet B. Schor
- Authentic Brand Narratives: Co-Constructed Mediterraneaness for L'occitane Brand / Luca Massimiliano Visconti
- pt. II Creating Selves
- Consuming Authentic Neighborhood: An Autoethnography of Experiencing a Neighborhood's New Beginnings and Origins within its Servicescapes / Michelle Hall
- Better Understanding Construction of the Self in Daily Contingencies: An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums / Kristine de Valck.