New directions in international advertising research /

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Taylor, Charles R., 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : JAI, 2002.
Colección:Advances in international marketing ; v. 12.
Temas:
Advertising > Research.
Advertising > Cross-cultural studies.
Marketing research.
Publicité > Recherche.
Marketing > Recherche.
Advertising.
Advertising industry.
Market research.
International business.
Business & Economics > Advertising & Promotion.
Business & Economics > International > Marketing.
Gestion d'entreprises.
Business and Management.
Advertising
Advertising > Research
Marketing research
Cross-cultural studies
Acceso en línea:Texto completo
Descripción
Sumario:This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Descripción Física:1 online resource (xi, 280 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9781849501675
184950167X
ISSN:1474-7979 ;

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