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Evaluating marketing actions and outcomes /

What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Elsevier, 2003.
Colección:Advances in business marketing & purchasing ; v. 12.
Temas:
Acceso en línea:Texto completo

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