Evaluating marketing actions and outcomes /
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm...
Clasificación: | Libro Electrónico |
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Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxford :
Elsevier,
2003.
|
Colección: | Advances in business marketing & purchasing ;
v. 12. |
Temas: | |
Acceso en línea: | Texto completo |