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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald,
2009.
|
| Edición: | 1st ed. |
| Colección: | Advances in culture, tourism and hospitality research ;
v. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / |c edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. |
| 250 | |a 1st ed. | ||
| 260 | |a Bingley : |b Emerald, |c 2009. | ||
| 300 | |a 1 online resource (xv, 308 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Advances in culture, tourism and hospitality research, |x 1871-3173 ; |v v. 3 | |
| 520 | |a "Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Tourism |x Social aspects. | |
| 650 | 7 | |a Tourism industry. |2 bicssc | |
| 650 | 7 | |a Hospitality industry. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Hospitality, Travel & Tourism. |2 bisacsh | |
| 650 | 7 | |a Gestion d'entreprises. |2 eclas | |
| 650 | 7 | |a Tourism |x Social aspects |2 fast | |
| 700 | 1 | |a Woodside, Arch G. | |
| 700 | 1 | |a Megehee, Carol M. | |
| 700 | 1 | |a Ogle, Alfred. | |
| 776 | 0 | 8 | |i Print version: |t Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research. |d Bingley : Emerald, 2009 |z 9781849506038 |w (OCoLC)499490596 |
| 830 | 0 | |a Advances in culture, tourism and hospitality research ; |v v. 3. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/S1871-3173(2009)3 |z Texto completo |
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