Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /

"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch G., Megehee, Carol M., Ogle, Alfred
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald, 2009.
Edición:1st ed.
Colección:Advances in culture, tourism and hospitality research ; v. 3.
Temas:
Tourism > Social aspects.
Tourism industry.
Hospitality industry.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Gestion d'entreprises.
Tourism > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description.
Descripción Física:1 online resource (xv, 308 pages) : illustrations.
Bibliografía:Includes bibliographical references.
ISBN:9781849506045
1849506043
ISSN:1871-3173 ;

Ejemplares similares