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Review of marketing research. Volume 4 /
Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. : London :
M.E. Sharpe ; Eurospan [distributor],
2008.
|
| Colección: | Review of marketing research ;
4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer
- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta
- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo
- Brand extension research : a cross-cultural perspective / Michael A. Merz [and others]
- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters
- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu
- Designing price contracts for procurement and marketing of industrial equipment / George John.