Cargando…
Review of marketing research. Volume 4 /
Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. : London :
M.E. Sharpe ; Eurospan [distributor],
2008.
|
| Colección: | Review of marketing research ;
4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ocn568372186 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 071008s2008 nyua ob 000 0 eng d | ||
| 040 | |a CCO |b eng |e pn |c CCO |d E7B |d OCLCQ |d GGVRL |d EBLCP |d MEAUC |d OCLCQ |d CDX |d N$T |d YDXCP |d IDEBK |d FVL |d OCLCQ |d OCLCE |d OCLCQ |d TULIB |d OCLCQ |d OCLCF |d OCLCQ |d COCUF |d MOR |d PIFAG |d OCLCQ |d U3W |d STF |d WRM |d VNS |d NRAMU |d VT2 |d OCLCQ |d UKCRE |d BOL |d AJS |d INARC |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 391963777 |a 416231015 |a 466661333 |a 503447266 |a 647750658 |a 666932970 |a 712629623 |a 712983347 |a 722715634 |a 728056334 |a 768132832 |a 827884144 |a 961555759 |a 962677233 |a 988454476 |a 992108861 |a 1037919996 |a 1038588539 |a 1045490041 |a 1055357541 |a 1081234155 |a 1114470895 |a 1153455275 |a 1228563697 | ||
| 020 | |a 9780765621245 |q (electronic book) | ||
| 020 | |a 076562124X |q (electronic book) | ||
| 020 | |z 9780765620927 | ||
| 020 | |z 0765620928 | ||
| 029 | 1 | |a AU@ |b 000050232339 | |
| 029 | 1 | |a AU@ |b 000054171965 | |
| 029 | 1 | |a CDX |b 10359120 | |
| 029 | 1 | |a DEBBG |b BV043113779 | |
| 029 | 1 | |a DEBSZ |b 421990104 | |
| 029 | 1 | |a GGVRL |b gal9780765621245 | |
| 029 | 1 | |a NZ1 |b 13336041 | |
| 035 | |a (OCoLC)568372186 |z (OCoLC)391963777 |z (OCoLC)416231015 |z (OCoLC)466661333 |z (OCoLC)503447266 |z (OCoLC)647750658 |z (OCoLC)666932970 |z (OCoLC)712629623 |z (OCoLC)712983347 |z (OCoLC)722715634 |z (OCoLC)728056334 |z (OCoLC)768132832 |z (OCoLC)827884144 |z (OCoLC)961555759 |z (OCoLC)962677233 |z (OCoLC)988454476 |z (OCoLC)992108861 |z (OCoLC)1037919996 |z (OCoLC)1038588539 |z (OCoLC)1045490041 |z (OCoLC)1055357541 |z (OCoLC)1081234155 |z (OCoLC)1114470895 |z (OCoLC)1153455275 |z (OCoLC)1228563697 | ||
| 037 | |a 211960 |b MIL | ||
| 050 | 4 | |a HF5415.2 |b .R484 2008eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.834 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Review of marketing research. |n Volume 4 / |c edited by Naresh K. Malhotra. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe ; |a London : |b Eurospan [distributor], |c 2008. | ||
| 300 | |a 1 online resource (xix, 202 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 490 | 1 | |a Review of marketing research ; |v 4 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer -- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo -- Brand extension research : a cross-cultural perspective / Michael A. Merz [and others] -- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John. | |
| 520 | |a Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 655 | 4 | |a Computer network resources. | |
| 700 | 1 | |a Malhotra, Naresh K. | |
| 776 | 0 | 8 | |i Print version: |t Review of marketing research. Vol. 4. |d Armonk, N.Y. : M.E. Sharpe, ©2008 |z 9780765620927 |w (OCoLC)607165799 |
| 776 | 0 | 8 | |i Online version: |t Review of marketing research Volume 4. |d Armonk, N.Y. : M.E. Sharpe ; London : Eurospan [distributor], 2008 |w (OCoLC)768132832 |
| 830 | 0 | |a Review of marketing research ; |v 4. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/S1548-6435(2008)4 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a Coutts Information Services |b COUT |n 10359120 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL435239 | ||
| 938 | |a ebrary |b EBRY |n ebr10292212 | ||
| 938 | |a EBSCOhost |b EBSC |n 275531 | ||
| 938 | |a Cengage Learning |b GVRL |n gal9780765621245 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 211960 | ||
| 938 | |a Internet Archive |b INAR |n reviewofmarketin0000unse_b8u5 | ||
| 938 | |a YBP Library Services |b YANK |n 7583113 | ||
| 994 | |a 92 |b IZTAP | ||