Review of marketing research. Volume 4 /

Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008.
Colección:Review of marketing research ; 4.
Temas:
Marketing research.
Marketing.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Marketing
Marketing research
Computer network resources.
Acceso en línea:Texto completo
Descripción
Sumario:Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation.
Descripción Física:1 online resource (xix, 202 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9780765621245
076562124X

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