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Review of marketing research. Vol. 1 /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
2005.
|
| Colección: | Review of marketing research.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Review of marketing research: some reflections / Naresh K. Malhotra
- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi
- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park
- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar
- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King
- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman
- The metrics imperative: making marketing matter / Donald R. Lehmann
- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek
- About the editor and contributors
- Index.