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International marketing research : opportunities and challenges in the 21st century /
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Oxford :
Elsevier JAI,
2007.
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| Colección: | Advances in international marketing ;
v. 17. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analysis to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. |
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| Descripción Física: | 1 online resource (xv, 426 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 0080465714 9780080465715 9781849504584 184950458X |
| ISSN: | 1474-7979 ; |