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Regional aspects of multinationality and performance /
Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series ""Advances in Applied Microeconomics"". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier JAI,
2007.
|
| Edición: | 1st ed. |
| Colección: | Research in global strategic management ;
v. 13. |
| Temas: | |
| Acceso en línea: | Texto completo |
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| 245 | 0 | 0 | |a Regional aspects of multinationality and performance / |c edited by Alan M. Rugman. |
| 250 | |a 1st ed. | ||
| 260 | |a Amsterdam ; |a Boston : |b Elsevier JAI, |c 2007. | ||
| 300 | |a 1 online resource (xiii, 395 pages) : |b illustrations | ||
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| 490 | 1 | |a Research in global strategic management ; |v v. 13 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Introduction / Alan M. Rugman -- The evolutionary or multi-stage theory of internationalization and its relationship to the regionalization of firms / Farok J. Contractor -- Multinationality and regional performance, 2001-2005 / Alan M. Rugman, Chang Hoon Oh -- The empirics of multinationality and performance / Harry P. Bowen -- Performance effects of internationalization strategies : a meta-analysis / Andreas Bausch, Thomas Fritz, Kathrin Boesecke -- Internationalization and performance : the moderating role of strategic fit / Fabienne Fortanier, Alan Muller, Rob van Tulder -- Internationalization of Indian firms : regionalization patterns and impact on performance / Vikas Kumar, Ajai S. Gaur -- The location and performance of foreign affiliates in global cities / Lilach Nachum, Clifford Wymbs -- Testing the global and regional strategies of multinational enterprises / Lei Li, Dan Li -- The regional dimension of UK multinationals / Alan M. Rugman, Alina Kudina, George S. Yip -- Intra-regional sales and performance / Nessara Sukpanich -- Testing regional effects in the internationalization-performance relationship in Asian service firms / Stephen Chen -- Intra-regional sales and the internationalization and performance relationship / Nicole Richter -- The geographic orientation of multinational enterprises and its implications for performance / Anthony Goerzen, Christian Geisler Asmussen -- The regional nature of MNE activities and the gravity model / Walid Hejazi. | |
| 520 | |a Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series ""Advances in Applied Microeconomics"". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertis. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Competition, International. | |
| 650 | 0 | |a Business planning. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Concurrence internationale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Competition, International |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 700 | 1 | |a Rugman, Alan M. | |
| 776 | 0 | 8 | |i Print version: |t Regional aspects of multinationality and performance. |b 1st ed. |d Amsterdam ; Boston : Elsevier JAI, 2007 |z 9780762313952 |z 0762313951 |w (OCoLC)173205585 |
| 830 | 0 | |a Research in global strategic management ; |v v. 13. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1016/S1064-4857(2007)13 |z Texto completo |
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