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Regional aspects of multinationality and performance /
Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series ""Advances in Applied Microeconomics"". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier JAI,
2007.
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| Edición: | 1st ed. |
| Colección: | Research in global strategic management ;
v. 13. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series ""Advances in Applied Microeconomics"". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertis. |
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| Descripción Física: | 1 online resource (xiii, 395 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780080546230 0080546234 9781849504768 1849504768 |