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Econometric models in marketing /
In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pro...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; New York :
JAI,
2002.
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| Colección: | Advances in econometrics ;
16. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. |
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| Descripción Física: | 1 online resource (ix, 350 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780080545226 008054522X 9781849501422 1849501424 |