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Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive appro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Consumer Culture Theory Conference Notre Dame University
Otros Autores: Belk, Russell W., Sherry, John F., Jr
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: Amsterdam ; Oxford : Elsevier JAI, 2007.
Colección:Research in consumer behavior ; v. 11.
Temas:
Consumption (Economics) > Social aspects > Congresses.
Consumer behavior > Congresses.
Consommateurs > Comportement > Congrès.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Consumer behavior
Consumption (Economics) > Social aspects
Consumer culture
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on c.
Notas:Selected conference papers.
Descripción Física:1 online resource (xiv, 449 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9780080489612
0080489613
ISSN:0885-2111 ;

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