Research on international service marketing : a state of the art /

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Pauwels, Pieter, Ruyter, Ko de
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier JAI, 2005.
Edición:1st ed.
Colección:Advances in international marketing ; v. 15.
Temas:
Service industries > Marketing.
Export marketing.
Services (Industrie) > Marketing.
Sales & marketing.
International business.
Business & Economics > International > Marketing.
Gestion d'entreprises.
Business and Management.
Export marketing
Service industries > Marketing
Internationale marketing.
Dienstensector.
Commerciële dienstverlening.
Acceso en línea:Texto completo
Descripción
Sumario:A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
Notas:State of the art report.
Descripción Física:1 online resource (ix, 197 pages) : illustrations.
Bibliografía:Includes bibliographical references and index.
ISBN:0080459293
9780080459295
9781849503310
1849503311
ISSN:1474-7979 ;

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