All about Flowers : James Vick's Nineteenth-Century Seed Company /

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"A nineteenth-century entrepreneur's bold, innovative marketing helped transform flower gardens into one of America's favorite hobbies. There is much in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be born. So states a customer's 18...

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Detalles Bibliográficos
Autor principal: Mickey, Thomas J. (Autor)
Otros Autores: Birnbaum, Charles A. (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Athens : Swallow Press/Ohio University Press, [2021]
Colección:Book collections on Project MUSE.
Temas:
Vick, James, > 1818-1882.
Vick Seed Company.
Seed industry and trade.
Flowers > Marketing.
Seeds > Marketing.
Seed industry and trade > United States.
Flowers > Varieties > Seeds.
United States.
United States > History > 19th century.
History.
Electronic books.
Acceso en línea:Texto completo

MARC

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100 1 |a Mickey, Thomas J.,  |e author. 
245 1 0 |a All about Flowers :   |b James Vick's Nineteenth-Century Seed Company /   |c Thomas J. Mickey ; foreword by Charles A. Birnbaum. 
264 1 |a Athens :  |b Swallow Press/Ohio University Press,  |c [2021] 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2022 
264 4 |c ©[2021] 
300 |a 1 online resource (204 pages):   |b illustrations (some color) ; 
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505 0 |a Vick the writer -- Flowers in the garden: Flora, Goddess of Flowers -- The garden industry in the nineteenth century -- Women and flowers -- Flower garden fashion -- Vick Seed Company: founded on flowers -- The garden catalog: means of business -- Promoting the seed business -- Building his business -- Vick lays out the flower garden -- Vick sells same flowers year after year -- Victorian flowers that Vick loved -- Vick's success: we still love his Victorian flowers. 
520 |a "A nineteenth-century entrepreneur's bold, innovative marketing helped transform flower gardens into one of America's favorite hobbies. There is much in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be born. So states a customer's 1881 letter-one of thousands James Vick regularly received. Vick's business, selling flower seeds through the mail, wasn't unique, but it was wildly successful because he understood better than his rivals how to engage customers' emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today's content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire"--  |c Provided by publisher. 
588 |a Description based on print version record. 
600 1 7 |a Vick, James,  |d 1818-1882.  |2 fast  |0 (OCoLC)fst00408088 
600 1 0 |a Vick, James,  |d 1818-1882. 
610 2 0 |a Vick Seed Company. 
650 7 |a Seed industry and trade.  |2 fast  |0 (OCoLC)fst01111054 
650 7 |a Flowers  |x Marketing.  |2 fast  |0 (OCoLC)fst00927884 
650 7 |a Seeds  |x Marketing.  |2 fast  |0 (OCoLC)fst01111141 
650 0 |a Seed industry and trade  |z United States. 
650 0 |a Flowers  |x Varieties  |x Seeds. 
650 0 |a Seeds  |x Marketing. 
650 0 |a Flowers  |x Marketing. 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
651 0 |a United States  |x History  |y 19th century. 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
655 7 |a Electronic books.   |2 local 
700 1 |a Birnbaum, Charles A.,  |e writer of foreword. 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/99455/ 
945 |a Project MUSE - Custom Collection 

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